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What are Users, Active Users, Total Users, and Returning Users in GA4?
Discover the differences between Users, Total Users, and Active Users in Google Analytics 4 (GA4).
Ishan
Feb 14, 20247 min read
58
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What's the difference between Target cost-per-acquisition(CPA) vs Target return on ad spend(ROAS)?
A quick tip illustrating the difference between Target cost-per-acquisition (CPA) vs Target return on ad spend (ROAS).
Ishan
Nov 3, 20232 min read
42
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